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Parents complain to U.S. Agencies About Mattel “Islam is the Light” Doll


There is a movement afoot!

We’re writing to ask
for your help with a local citizen’s campaign this December.  Our goal is to
convince stores to stop selling a Mattel talking doll that says "Islam is the
light," a way of inviting someone to join Islam – also know as "Da’wa."  We have
started this campaign in Virginia and Maryland, and we need your help to take it

The controversial toy
is called the "Little Mommy Real Loving Baby Cuddle & Coo" doll,
manufactured by Mattel-Fisher Price.  We’ve put up a website to provide
resources for parents to download an information packet to give to store
managers.  As parents, we’ve already started asking store managers to remove the
dolls from the store shelves, or to put labels on the dolls stating "Notice:
this doll says ‘Islam is the light,’ an invitation to your child to join


You may have heard
about this controversy in the media.  It received a lot of print and TV media
attention in October and earlier in November.  Yet – hard as it is to believe –
most stores are still carrying the doll on their shelves for the holiday
shopping season.  The doll has no warning label letting parents know that it
clearly says "Islam is the light."  In fact, we found one store in Virginia
where the dolls had the audio disabled AND the front packaging panel (where the
name is displayed) ripped off, which made it harder for parents to know that
this was the controversial doll.  A few newer dolls are being distributed
without the sound file, but most still say "Islam is the light."

Bottom line – parents
are still buying the doll RIGHT NOW, taking it home, and may not realize what
the doll says until Christmas morning when their child unwraps the package and
the doll tells her that "Islam is the light."


You’d think Mattel
would have recalled the doll after parents complained, after some retailers
pulled it in response to parent complaints, and after about twenty Youtube
videos went up spontaneously from parents and local TV news stations showing
that the doll was really saying "Islam is the light."  But no.  Mattel denies

Mattel has flatly
denied that the doll audio files say "Islam is the light," and has stated that
parents are hearing the phrase "Islam is the light" because of "power of
suggestion."  Mattel even put up their "version" of the doll’s audio file on
their investors and media webpage, although an actual recording of the doll’s
audio appears to be VERY different (see the "audio research" link at the link label the link.


We decided enough is
enough – store managers need to get the doll off the shelves, or at least label
the packaging for each doll so parents know what they are buying their kids for
Christmas.  We’ve sent a formal complaint to the Federal Trade Commission, and
we’ve put together information packets you can take to store managers to inform
them about the doll (including a sheet of 30 labels they can put on the doll
packaging).  At their website, we have created a "case"
reporting system for each store: just email us basic info about the store you
visited and the store manager’s response, and we’ll put it up so everyone can
track the progress in that case.  You can see how we’ve started to do this at
the "Cases" link at their website

If you can visit just
one store – just one – you can make a difference. 

This campaign is also
a way to educate our communities about the threat of the Islamic legal and
political doctrine of Shariah.  Shariah is particularly discriminatory and
violent towards Muslim and non-Muslim girls and women.  This unadvertised use
of a doll – without any notice to parents in the doll’s packaging – to
advocate Islam to children is particularly offensive and inappropriate, given
the very real risks to girls under Shariah.

Please visit the
campaign website.

The Marines have a
good saying:  "We do well that which we know will be inspected."  We need to let
store managers know that parents across America, this holiday season, are
inspecting them for their responsiveness to community concerns about the "Islam
is the Light" doll. 

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